The Brief
Telstra Mobile's yearly communique to staff in five cities is the key opportunity to impart the messages and visions for the future by the Group Managing Director, to offer an insight into the strategic direction, set up any framework for change, identify contributions and achievements and motivate staff.

Creative Execution
Two characters were introduced - an employee from Telstra and a woman who ran a coffee shop frequented by Telstra staff. Short skits were used to segue between the business presentations and video elements. With scripts containing specific anecdotal material for each State, there was an immediate rapport with the audience who are often cynical about Company messages when presented in a more traditional manner.