Making an analogy between a film release and the car release, our logo design, invitation of a movie ticket, as well as the creation of movie posters to theme each cinema, was a strong reflection of this direction.

The focus of the cinema presentation was a short film. This enabled us to be creative, provide entertainment and of course, provide the necessary information for the Dealers. As the Rio itself had undergone a facelift, our video focussed around two internationally renowned cosmetic surgeons and their patient. This fifteen-minute video took the audience on a fabulous journey from the preparation for the operation, the dreams the patient had during his operation and of course the stunning results that followed. Allowing all relevant information to be incorporated in an entertaining script, the response from the Dealers was beyond all expectations, with those who are wined and dined in the most luxurious places in Australia offering their congratulations on the event to Kia executives.