The Brief
Citibank has traditionally extended an invitation to its most valued corporate clients to attend a Christmas Party in late November/early December. The purpose of this event is to reflect on the past year, thank them for their continued support and wish them best for the festive season.

Citibank wanted a theme that reflected its direction and vision for the future. As it was now well positioned to take advantage of the future, and was embarking on a strong move forward, it needed to ensure continued support from its client base was maintained.