Our design was based on a watch face.
It began in the past, with the old, gold, traditional fob watch, taking on a gradual transformation to a watch with a vibrant, modern, fresh design. This signified the change of the industry from traditional and maybe a little staid, to a new dynamic, progressive approach across the industry. The watch face was further enhanced, with financial specific symbols instead of numbers; again stylised old or new, depending on which half of the clock face it was situated.

The use of this graphic was then used most effectively in our set design and animations for the categories, where with twelve categories, we could conveniently work around the clockface with each segment.