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The Brief
Recognised as the most prestigious and established Awards presentations for this industry, this event was now in its 13th year, and required an element of difference to be injected to ensure the audience would find it as enjoyable as the last.
A theme, “The Changing Face of Financial Services” had already been nominated and the brief was to incorporate this theme into all elements of the event.
Creative Execution
Although the industry is changing, there was also a constant, that of the sponsors of the Awards evening, and of course the Awards themselves. TBEM captured this with one simple concept - “Time”. The face of time gave us the basis to reflect on the past, the present and the future and of course a perfect device for the creative design of this event.
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