The Brief
Advantra was about to consolidate its technical resources and staff by integrating its existing office facilities. There was a need to reinforce the advantages of the restructure and create a fun and positive atmosphere from the outset.

Creative Execution
TBEM created an atmosphere through live interaction, with a mix of corporate hoaxes the likes of which you've never seen before.

Characters and situations included a tea lady, a removal company, a security guard, a journalist and a new receptionist. The staff were thoroughly taken in by these false characters and situations created alongside the genuine ones, causing amusing light relief and confusion without any interruption to the effectiveness of the main exercise.